Led creative & production for La Latina Miami’s latest brand campaign, overseeing shoot coordination, production logistics, and overall campaign execution. Shot entirely on 35mm film by Dennis Escalona, the campaign embraces raw texture and nostalgic energy rooted in Latin street culture through a contemporary Miami lens. Managed asset production, deployment, and delivery across digital, print, and social media platforms, ensuring a cohesive rollout connecting fashion, music, and community across all channels.

Credits
Graphic Design: Ale Sanchez
Film Photography: Dennis Escalona

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