14 day challenge - Steps Revolution

Campaign & Creative Production

Creative production and campaign rollout for Steps Revolution, an online workout challenge built to bring a digital fitness community together through structured training programs.

Developed the challenge concept and led a five-day production in Contadora, Panama, coordinating shoots, talent, and asset creation for both workout and promotional content. Oversaw website development and full campaign rollout, alongside creative production and social media deployment, including campaign visuals and promotional assets supporting participation and program visibility.

Managed creative workflows and asset delivery across teams to maintain cohesive branding and consistent communication throughout the challenge.

Credits
Creative Production: Isabella Pru
Graphic Design: Ale Sanchez
Video & Photo Production: Isabella Pru

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