Creative director with a background in graphic design, working across strategy, storytelling, and production.

I started my career in Panama working in digital agencies, where I built a strong foundation in marketing and brand communication before moving toward a more human and concept-driven way of working.

For me, strong projects start with real stories and collaboration, not just what looks good on a feed. I enjoy working closely with teams to bring ideas to life in ways that feel culturally relevant and memorable, both online and offline.

My soft-spot: lifestyle and hospitality projects.